How to make a great company video

how to make a great company videoThis is a real cool and ingenious concept on making company videos. Miguel Hernandez of Grumo Media on Mixergy talks about his approach to video.

Your video should answer 3 questions:

  1. What is the problem that your product or service is solving?
  2. How does it solve it?
  3. What do they do next?

And he follows the methodogy of Made to Stick S.U.C.C.E.S: Simple Unexpected Concrete  Core Emotional Story

Check out one of his video that applies his philosphy:



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