Effective Story Telling in Social Media Age
Importance of Storytelling
The importance and impact of good story telling is undeniable. A strong, effective and lasting brand identity can be crafted by making the potential consumers identify with the brand image through enthralling story describing brand’s usefulness in a witty manner. However, to capture the interest of the targeted audience, it is essential that fine appropriate information be served to them. This calls for carefully selecting what is relevant from the fuddle and refining the same in a manner that appeals the audience.
The modern times are characterized by clogging of information wherein too much of it clogs the minds of audience. This drives the prospective consumers away from the brand. So in spite of a plethora of tools, brands are failing to buy the loyalty of the potential consumers. B2B storytelling poses a strong challenge owing to the fact that audiences are segmented based on preconceived ideas doing their rounds in the industry. Creative artists also have been loaded by the heavy workload and they too are shying away from investing quality time to gauge the mood of the audience and cater to that. Professionalism has penetrated every sphere of life and it is imperative that the roadblocks in the path of effective storytelling are vaulted to draw the attention of busy professionals.
What is Effective Storytelling in Social Media Age?
Priorities should be well defined. Instead of providing with irrelevant information that will jar the senses of audience, give priority to appetizing information that the audiences tend to like. The audience does not want a walkthrough as it is already loaded with an excess of information. The content should have a distinctive character of its own which will make it stand out from the clutter.
Multimedia, the sensible combination of sound, media, flash animation and the jugglery of elements is the need of the hour. Audience wants to see i.e. experience your story in an atmospheric setup through the senses rather than pore over boring content presented in a weak manner.
When you show, rather than narrate in a casual way, you literally blunt your competitive edge. No one is inclined to read; everyone wants to experience the way your brand will give their lives a pleasant makeover in real time. Flash presentations that simulate real time applications are the best way to keep your audience engrossed. Multimedia presentations will ensure that your brand message has a subliminal appeal and is not rejected after glancing through the message once. Any message will linger in the memory if it gets ingrained in the passive memory without the same being noticed by the person.
Reading is a thing that is gradually being put on the backburner
Everyone wants to see, experience and feel. Surveys indicate that blog posts which have embedded videos or multimedia presentation are getting on an average 77% more favorable response than weak textual ones. Word by word reading is a thing of the past.
An average person takes in about 1,00,500 digital words every day. Professionals spend 51% of their useful time managing information rather than act on it. Respondents to a survey regarding digital information say that about 90% of the time they have discarded useful information instead of going through it. It is highly unlikely that audiences will put together the story presented in digital words together and get the idea represented through it. A strong story needs to be sprinkled with a sensible dose of multimedia to attract the attention of your demographics. You have to manage information on behalf of the audience by gauging their mood, sensibilities, behavioral patterns etc. The story needs to have minimum number of words and maximum input in the form of multimedia presentations that aptly captures the theme of the story. This is the only way to salvage your brand.
Each year trillions of ads are served on the Internet. The ads need to be memorable so that they remain in the memory of the audience. This way the brand information will not sink in oblivion. Only a coherent and attractive story sequence will ensure that the story is being read and taken note of by the audience. This is the best way to present your story to the intended audience and make your story stands out from the herd of insipid stories that are floating around in the net.