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242 Best Copywriting Headlines – Steal these ideas!

Use these simple Headline Writing tip to increase sales


Best copywriting headlines of the last century! Here is a list of the best classic proven headlines in the past century that have combine to make billions of dollars. Steal them for your ads. The headline gets read 20 times more than the content of the article. Think about how you read newspaper, you scan through all the headline and stop only when the headline interest you.
You know the importance of a great headline. Here are some important tips to help you come up with headlines that sell.



Goal of the Headline

..make it harder for people to “pass up” his advertisement than to read it. – Victor Schwab

Guidelines for Effective Headlines

Here are elements for effective headlines. Vote on the ones you think are important.

  1. Targeted = It should qualify the reader to say, “yes tha more…3 points
  2. Compelling benefit = There should be one clear benefit that the user wa more…2 points
  3. Emotional = The more the connects emotionally with the headlin more…2 points
  4. Within 15 words = This gives the reader about 2-8 seconds to read th more…0 points

10 Types of Headlines

1. News: Introducing the News Headline

This headline has worked for newspapers for centuries and continue to work today. The headline is great for annoucing something new. Everyone wants to learn about new product or service that simplifies their lives, save them time, make them more money, and help attract the opposite (or same) sex.
  1. Love this copywriting headlineNew diet pill burns off fat while you sleep
  2. Introducing a new baldness cure that’s effective on 80% of mens tested
  3. Remote-Control Lawn Mower to Debut in April
  4. Today .. Add $10,000 To Your Estate – For The Price Of A New Hat.
  5. New Cake-Improver Gets Your Compliments Galore
  6. New Shampoo Leaves Your Hair Smoother – Easier To Manage
  7. Thousands Now Play When They Never Thought They Could.
  8. Announcing…The New Edition Of The Encyclopedia That Makes It Fun To Learn Things
  9. 9 out of 10 decorators use Wundaweave Carpets for long life at low cost.
  10. Announcing: Guided missile spark plugs.
  11. Announcing: Guided missile spark plugs.
  12. Starting July 5th – the Atlantic Ocean becomes only 1/5th wide.
  13. Love this copywriting headlineDare To Be Rich!
  14. Love this copywriting headlineA Startling Fact About Money
  15. Love this copywriting headlineGreat New Discovery Kills Kitchen Odors Quick!
  16. Free to Manufacturers. Write for Brochures You Want.
  17. Need More Money!

2. Guarantee : Guarantee Headlines that Sell

A very effective element of copywriting is to reduce the risk of a product and the most used method is a guarantee. Sometimes the guarantee is so powerful it can be the major selling point and become the headline.
  1. love this copywriting headlineMake money in 30 days or your money back
  2. love this copywriting headlineHot pizza at your door in 30 minutes or it’s free
  3. love this copywriting headlineIf we cannot save you money we will send you a check for $500
  4. You Can Laugh At Money Worries If You Follow This Simple Plan
  5. It Seems Incredible That You Can Offer These Signed Original Etchings – For Only $5 Each.
  6. love this copywriting headlineDoctors Prove 2 Out Of 3 Women Can Have More Beautiful Skin In 14 Days
  7. Profit That Lie Hidden In Your Farm.
  8. love this copywriting headlineIt’s A Shame/Pity For You Not To Make Good Money – When These Men Do It So Easily
  9. In two seconds, Bayer aspirin begins to dissolve in your glass.
  10. What everybody ought to know about the stock and bond business.
  11. Ours Alone! Persian lamb originals – only $15.40.
  12. love this copywriting headlineDon’t invest one cent of your hard-earned money until your check this guide.
  13. If you can count to eleven, you can increase your speed and skill at numbers..
  14. love this copywriting headlineAdvice to Wives Whose Husbands Don’t Save Money
  15. New Shampoo Leaves Your Hair Smoother – Easier to Manage
  16. Dear American Tourister: You Saved My Life
  17. Keep Your Dog safe This Summer!
  18. Little Leaks That Keep Men Poor

3. Learn and How to: How to Write Great Headlines

There are 337,573 books on amazon with “How to” in the title it is effective for all mediums. How to titles are not only great for selling books and educational material but also for products and services.
  1. love this copywriting headlineHow to win friends and influence people
  2. love this copywriting headlineHow to golf for dummies
  3. The Secret Of Making People Like You
  4. love this copywriting headlineHow A New Discovery Made A Plain Girl Beautiful
  5. Whoever Heard Of A Woman Losing Weight – And Enjoying 3 Delicious Meals At The Same Time
  6. love this copywriting headlineHow I Improve My Memory In One Evening?
  7. How I Made A Fortune With A “Fool Idea”?
  8. love this copywriting headlineHow A “Fool Stunt” Made Me A Star Salesman
  9. How A New Kind Of Clay Improved My Complexion In 30 Minutes.
  10. How To Take Out Stains %u2026 Use (Product Name) And Follow These Easy Directions
  11. How To Give Your Children Extra Iron – These 3 Delicious Ways?
  12. How To Do Wonders With A Little Land!
  13. How To Plan Your house To Suit Yourself.
  14. Right And Wrong Farming Methods – And Little Pointers That Will Increase Your Profits
  15. Here’s A Quick Way To Break Up A Cold.
  16. love this copywriting headlineHow a bald headed barber saved my hair
  17. love this copywriting headlineHere’s what you do to get rid of pimples fast
  18. love this copywriting headlineHow To Rob Banks Legally
  19. How To Discover What You Are Really Good At
  20. How To Write a Business Letter
  21. How to Swim with The Sharks without Being Eaten Alive
  22. How I Improved My Memory in One Evening
  23. How You can Get a Quick Loan of $1,000
  24. How To Get More Energy From The Food You Eat
  25. How To Avoid Mental Hazards
  26. The Secret of Having Good Luck
  27. love this copywriting headlineHow To Get Rich Reading Classified Ads
  28. How To Form Your Corporation Without a Lawyer for Under $50
  29. How To Write a Hit Song and Sell It
  30. How The Experts Buy and Sell Gold and Silver
  31. love this copywriting headlineHow To Write a Good Advertisement
  32. How To Burn Off Body Fat, Hour-by-Hour
  33. How To Give Your Children Extra Iron – 3 Delicious Ways

4. List: 5 Benefits from using this Headline Technique

The benefit headline tells the user the benefit they will get from using the product of service. Usually the benefit headline is combine with a time period or other unique selling point
  1. Stops Diarrhea in 30 Minutes
  2. Satisfy your hunger and get your daily dose of vitamin C
  3. Money Saving Bargains From America’s Oldest Diamond Discount House.
  4. The difference in premium gasoline is in the additives.
  5. See what happens when you crush our executive baggage – nothing!
  6. Profits That Lie Hidden In Your Farm
  7. A Wonderful Two Years Trip at Full Pay – but only men with imagination can take it
  8. Imagine Holding an Audience Spellbound for 30 Minutes
  9. You May Be Eating More Salt Than You Should



5. Question & Answer: Do you want your headlines to get more attention?

If you understand the mindset of your prospect you can communicate to them quickly by asking a question they already have in their minds. But if you are off you can discriminate many that can potentially be great customers. This headline induces the reader to continue reading becausee there is an expectation of the answer in the body.
  1. love this copywriting headlineDo you need to lose 25 lbs for your wedding?
  2. love this copywriting headlineWould you like to make money while you sleep?
  3. Are/Were You Ever Tongue-Tied At A Party?
  4. love this copywriting headlineWho Else Wants A Screen Star Figure?
  5. love this copywriting headlineDo You Make These Mistakes In English?
  6. love this copywriting headlineWhich Of These $2.50 To $5 Best Sellers Do You Want – For Only $1 Each?
  7. Have You Had These Symptoms Of Exhaustion?
  8. Did You Ever See A “Telegram” From Your Heart?
  9. Would you believe it? I have a cold!
  10. love this copywriting headlineDo You Do Any Of These Embarrassing Things?
  11. Does Your Child Ever Embarrass You?
  12. love this copywriting headlineDo You Make This Mistakes in English?
  13. Why Some Foods “Explode” in Your Stomach
  14. love this copywriting headlineFive Familiar Skin Troubles – Which do You Want to Overcome?
  15. love this copywriting headlineWhy Wall Street Journal readers Live Better
  16. Girls! Want Quick Curls?
  17. Will You Help me Free Gina?
  18. Want to Be a Legal Investigator?
  19. But What if You Could See Her Naked?
  20. Is Your Home Picture Poor?
  21. love this copywriting headlineWhy Some People Almost Always Make Money in The Stock Market?
  22. How Much is Your Working “Tension” Costing Your Company?
  23. love this copywriting headlineIs The Life of a Child Worth $1 to You?
  24. Do Your Employees Work as Slowly as They read?
  25. What Your Lawyer Doesn’t Want You to Know
  26. Have You Ever Seen a Grown Man Cry?
  27. love this copywriting headlineDo You Do Any Of These Ten Embarrassing Things?

6. Reasons why: 7 Reasons to use this headline

The Reasons why headline are effective because it’s factual and it’s specific. In addition there are
  1. 7 Ways to Sell More with Copywriting
  2. 8 Reasons why your family will love Disneyland
  3. A Little Mistake That Cost a Farmer $3,000 a Year
  4. Whose Fault When Children Disobey?
  5. Six Types Of Investors – Which Group Are You In?
  6. For The Women Who Is Older Than She Looks.
  7. 76 Reason Why It Should Have Paid You To Answer Our ADA Few Months Ago
  8. Relives congestion in all 7 nasal passages instantly
  9. Does she or doesn’t she – only her hair dresser knows for sure..
  10. The Greatest Reason in The World

7. Testimonial: These Headlines Increased my Sales

Testimonials are an effective sales tool and they can be effective headlines as well. However an exaggerate testimonial even if it’s true can backfire.
  1. How I Make $557.63 Per Week In My Sleep
  2. I couldn’t believe but I lost 52lbs and kept it off
  3. Advice To Wives Whose Husbands Don’t Save Money – By A Wife”
  4. The Last 2 Hours Are The Longest And Those Are The 2 Hours You Save
  5. How Often Do You Hear Yourself Saying: “No, I Haven’t Read It: I’ve Been Meaning To!
  6. 161 Ways To A Man’s Heart – In This Fascinating Book For Cooks.
  7. The Crimes We Commit Against Our Stomach.
  8. Thousands Have Benefited From This Special…, Have You?
  9. They Laughed When I Sat Down At The Piano – But When I Started To Play%u2026
  10. To Men Who Want To Quit Work Someday.
  11. This Is Marie Antoinette – Riding To Her Death.
  12. Great New Discovery Kills Kitchen Odors Quick – Makes Indoor Air “Country-Fresh
  13. Suppose This Happened On Your Wedding Day!
  14. Six times whiter washes
  15. Melts away ugly fat.
  16. Tastes like you just picked it.
  17. At 60 miles per hour, the loudest noise in the Rolls-Royce is the electric clock
  18. Here’s what you do to get rid of pimples fast.
  19. Ours Alone! Persian lamb originals – only $15.40.
  20. Floats fat right out of your body.
  21. When you’re weary with daytime fatigue, take Alka Seltzer.
  22. Would you believe it? I have a cold!
  23. Floats fat right out of your body.
  24. It took 24 years and genetic engineering to make this product possible.
  25. This is so powerful that it is almost illegal%u2026
  26. How I Made a Fortune With a Fool Idea
  27. A $10,000 Mistake!
  28. Suppose This happened On Your Wedding Day!
  29. The Secret to Being Wealthy
  30. To Men Who Want to Quit Working Some Day
  31. Get Rid of That Humidity!
  32. Become a Well Paid Hotel/Motel Executive
  33. Get Rid of Money Worries for Good
  34. This is Marie Antoinette – Riding To Her Death
  35. I lost my bulges – and save money too!
  36. Satisfaction Guaranteed – or Your Money Back!
  37. The Truth About Getting Rich

8. Command: I Command you to Read on

The Command Headline gives tells the reader what to do. The command headline should tell the user what to do as well as offer a benefit.
  1. Stop Wasting Time on Ineffective Marketing
  2. Get Rich Quick
  3. No More Back-Breaking Garden Chores For Me – Yet Ours Is Now The Show Place Of The Neighbourhood
  4. Throw Away Your Oars/ Sack Your Boss%u2026
  5. Don’t invest one cent of your hard-earned money until your check this guide.
  6. Give Dad What He Always Wanted.
  7. If you’ve already taken your vacation, don’t read this. It will break your heart.
  8. Here’s an Extra $50, Grace
  9. Take This One Minute Test!
  10. Here Is a Quick way to Break Up a Cold

9. Curiosity/Teaser

This is the type of headlines that builds the curiosity and make the user want to read on. The important part is to pinpoint the right audience and set the expectation.
  1. A Little Mistake That Cost A Farmer $3,000 A Year…
  2. The Child Who Won The Heart Of All
  3. Hands That Look Lovelier In 24 Hours – Or Your Money Back!
  4. When Doctors “Feel Rotten”, This Is What They Do%u2026
  5. Five Familiar Skin Troubles – Which Do You Want To Overcome?
  6. Discover The Fortune That Lies Hidden In Your Salary.
  7. Is The Life Of A Child Worth $1 To You?
  8. Everywhere Women Are Raving About This Amazing New Shampoo!
  9. Is Your Home Picture-Poor?
  10. Who Else Wants Light Cake – In Half The Mixing Time?
  11. Imagine Me%u2026Holding An Audience Spellbound For 30 Minutes
  12. What Everybody Ought To Know%u2026 About This Stock And Bonds Business.
  13. Greatest Gold-Mine Of Easy “Things To Make” Ever Crammed Into One Big Book.
  14. 17,000 blooms from a single plant.
  15. Does she or doesn’t she – only her hair dresser knows for sure
  16. Pour yourself a new engine.
  17. Aunt Mary, who never married
  18. If you can count to eleven, you can increase your speed and skill at numbers
  19. What everybody ought to know about the stock and bond business.
  20. When you’re weary with daytime fatigue, take Alka Seltzer.
  21. Thousands Have This Priceless Gift – but Never Discover It!
  22. To People Who Want To Write – but Can’t Get Started
  23. The Secrets of Making People Like You
  24. Thousands Now Play Who Never Thought They Could
  25. For The Woman Who Looks Younger than She Is
  26. They Grinned When the waiter Spoke to Me in French
  27. Give Back What They Deserve
  28. The Last 2 Hours are the Longest – and Those Are the 2 Hours You Save
  29. 161 New Ways to a Man’s Heart – in This fascinating Book
  30. Often a Bridesmaid – Never a Bride!
  31. The Most Expensive Mistake of Your Life

10. Bonus Headlines Ideas

List of other ideas that do not fit into the other lists.
  1. To People Who Want To Write – But Can’t Get Started.
  2. This Almost Magical Lamp Lights Highway Turns Before You Make Them.
  3. Pierced By 301 Nails! Retains Full Air Pressure.
  4. Call Back These Great Moments At The Opera.
  5. Lost My Bulges%u2026And Saved Money Too!
  6. Now Anyone…Can Do The Job For You.
  7. Are We A Nation Of Low-Brows?
  8. They laughed when I sat down – but when I started to play
  9. Shrinks hemorrhoids without surgery
  10. Before Wheezo hay fever medication made you drowsy – with Wheezo you can have relief and be alert.
  11. Before Wheezo hay fever medication made you drowsy – with Wheezo you can have relief and be alert.
  12. Pour yourself a new engine.
  13. Pour yourself a new engine.
  14. Aunt Mary, who never married%u2026
  15. Six Types of Investors – Which Group Are You In?
  16. The Crimes We Commit Against Our Stomachs
  17. The Man in the Hathaway Shirt
  18. You Can Laugh at Money Worries – if You Follow This Simple Plan
  19. Free Book Tells You 12 Secrets of Better Lawn Care
  20. Check the Kind of Body You Want
  21. At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock
  22. Imagine Harry and Me Advertising our Pears in Fortune!
  23. My Sears Kenmore Sewing Machine has 9 Different Stitches – Imagine!
  24. You Can Make Big Money Easily
  25. The Instrument of the Immortals
  26. For People Who Don’t Have Time for Unimportant Books
  27. Break Out of Jail!
  28. Tenants Mysteriously Disappear from the Carrboro Apartment Complex!
  29. Don’t Even Think About Buying New Home Without Reading This Report!
  30. Seven Steps to Financial Freedom
  31. Who is Making a Bundle and How
  32. The Child Who Won the Hearts of All
  33. I liked this product so much – that I bought the company!
  34. 7 ways to Collect Your Unpaid Bills


Effective Headline Formula

Daniel Burstein has a tested formula for effective headlines:

  1. Valuable Offer/Proposition
  2. Keywords of your target market (i.e. what are their concerns and/or aspirations)
  3. Incentive; ideally with some urgency

What’s a good headline?

Came across a great headline that caught your attention? Post it here and let us know.


Greatest copywriter of all time!

Vote on who you think is the best copywriter of all time.

The Irresistible Offer

According to Mark Joyner the elements of an irresistible offer are:

  1. A high ROI offer
  2. Touchstone*
  3. Believability

*Touchstone – what we are selling, how much it will cost, what’s in it for you, why you should trust us.

Secret Place to Steal Proven Effective Headlines

Go to Digg and do a search for the topic you are writing about then sort by the most Duggs to see real life tested effective headlines.



Greatest Headlines of all Time

Here are some of the classic headlines that produced amazing results. Some headlines may sound out of date but the technique and concept still applies today.
  1. They laughed when I sat down at the piano – but when I started to play!
    This one is a classic. It builds a story and connects you emotionally and intrigues you to read the body copy. More importantly we can all relate to a situation like that and we want to be that person playing the piano.
  2. They grinned when the waiter spoke to me in French – but their laughter changed to amazement at my reply.
    This is very similar to number 1. What is great about this is that it builds anticipation, makes you want to read more. There is also good use of imagery to make it clear what you will expect.
  3. Do you make these mistakes in English?
    The genius in the headline is the use of the word “these”, it’s very specific and makes the reader want to read on to see if they are making those mistakes. It also makes it feel like it’s an easy read.
  4. Can You Spot These 10 Decorating Sins?
    The article makes the body content fun and interactive. Seems simple to compare if you made the “decorating sins”.
  5. How a “fool stunt” made me a star salesman
    “How to” headlines are effective for those that want to learn but in this case even if the reader is not in sales he is still curious about the “stunt”. And if the reader is a salesman he would be more than curious, he would want to discover something that would help him.
  6. How a strange accident saved me from baldness
    This again builds curiosity and fear especially men who are concern about going bald. Could this accident happen to you? Better read and learn from the mistake.
  7. Who else wants a screen star figure?
    While we don’t use the term screen star, we all want the screen star figure. What is great about the headline is the part “Who else” which makes it seem as easy as raising our hands.
  8. Who else wants a lighter cake – in half the mixing time?
    This is the same concept as the previous headline but the extra kicker is the “half the mixing time” which is specific. When the title is more specific the more credible it seems. For example, Switching to the new credit saved me $500 vs. Switching to the new credit card saved me $528.14 last year.
  9. Free to brides – $2 to others
    Some argue that the word “Free” don’t work anymore and that it’s overused, I would disagree, no matter how many bad “free” things we get we still want to get the next one for free. What is great is that it puts the brides in a different class and they feel an entitlement and want to discover what they are getting for free.
  10. Free to high school teachers – $6 to others
    Same as the previous example.
  11. Announcing the new Ford cars for (year)
    Announcing makes it sound grand and exciting. This will get more readers because this is news and not just an ad.
  12. Are You Ashamed of Smells In Your Home?
    This title will attract those that says yes. But there will be many more that will ask “Should I be?”. That is the opportunity for the advertiser to sell them on why they should be ashamed.

Find the Best from the Best

Check out the best posts on Copyblogger – the top blog on copy and content writing. Look st the top posts in 2011 and check out the ones with the most comments, those are driving the most interest and views.

Power Words

The 15 words that John Tanner has used chosen as power words to use in sales in his article “Magical Power Words that make People do what you Want”
  1. 100% Money Back
  2. Plus
  3. Practical
  4. Now
  5. New
  6. Miracle
  7. Compare
  8. Discount
  9. Discovery
  10. Easy
  11. Exclusive
  12. 100% Money Back
  13. Important
  14. Hurry

The 2nd most important thing!

While many agreed that the headline is the most important element in attracting attention it is also very important to have the right image to match the headline for the most impact. As you can tell some of the headlines will create an imagery in your mind and there are some where it doesn’t have much impact unless there is the right image complementing it. Here are tips on selecting the right image to match the headline.

    • Have the image as large as possible.
    • Sometimes the imagery is in the design of the text.
    • Tell a story with the image and headline.
    • Make sure the image makes sense with the headline.
    • Show emotion.
    • Have a focus in the image, do not have too many elements.
    • Diagrams may be helpful.


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